1. Current Situation
You're running a well-regarded cleaning business in Northern Sydney with a perfect 5-star reputation. Revenue is around $3,000/month from word-of-mouth alone — but the business is nearly invisible online.
| Where you are | Current | → | Target |
|---|
| Monthly revenue | ~$3,000 | → | $10,000 |
| Google ranking | ~#15 | → | Top 3 |
| Google reviews | 23 | → | 50+ |
| Solar division | Equipment ready | → | Running weekly |
| Follow-up system | None | → | Automated |
2. Key Constraint
Your Google ranking is holding everything back.
At rank #15, 80% of people searching for your services never see you. Every competitor in the top 3 has 50–100+ reviews. Once you cross 50, the algorithm pushes you up — and organic leads start arriving without chasing them.
3. The Plan
This Week — Foundation
- Text every past client for a Google reviewPersonal message + direct link. Target: 15–20 reviews in 7 days.
- Update Google Business ProfileAdd window + solar cleaning. Upload 10 photos. Set 5 key suburbs.
- Register "AK Solar Cleaning" business namebusiness.gov.au — $42, done in 1–2 days. Same ABN.
- Raise prices 15%Before quoting any new work.
- Missed call system liveEvery missed call texts back automatically within 30 seconds.
Week 2 — Door-Knock + Solar Launch
- Print 500 flyers20% referral offer + QR code for reviews + booking link.
- After every job: knock on 6 neighbours"Hi, just finished at [number]. Can I quote you right now? $50 off since we're already here."
- Activate solar divisionSchedule first solar cleans. Photograph every job before and after.
- Solar referralsWarm referrals through Nick's solar seller contacts — first jobs this week.
- Contact 5 property managersIntroduce the business. Ask how they handle maintenance cleaning now.
Month 1 — B2B Pipeline
- First property manager relationship confirmed
- 5+ solar cleans done and photographed
- AK Solar Cleaning website live
- Review count at 40+
Month 2 — Scale
- Google Ads launchedOnly once 50 reviews hit. Budget: $300–400/month.
- First maintenance contract signed
- Solar division: 3+ cleans per day
- First case study publishedBefore/after revenue numbers. Used for PM pitches.
4. Expected Outcomes
| Timeframe | Revenue | What's driving it |
|---|
| Month 1 | ~$5,000 | Reviews + door-knock + first solar jobs |
| Month 2 | ~$7,000 | Ads live + first PM relationship + solar building |
| Month 3 | ~$10,000 | Referral flywheel + organic + PM portfolio |
| Month 6 | $15,000–$20,000 | Two divisions, maintenance contracts, solar volume |
These numbers require consistent weekly execution. Show up every week — they compound.
5. What We Track
| Metric | Weekly Target | Why It Matters |
|---|
| New Google reviews | 3–5 | Primary ranking driver |
| Jobs completed | Growing week on week | Revenue signal |
| Solar cleans done | 3+ by month 2 | Division building |
| Door-knocks made | 30+ | Zero-cost lead generation |
| Property managers contacted | 5/week | B2B pipeline |
6. Immediate Next Steps
1
Today — Text past clients for reviews + raise pricesHighest leverage action available. Do this before anything else.
2
Today — Register AK Solar Cleaningbusiness.gov.au · $42 · approved in 1–2 days
3
This week — Update Google Business ProfileAdd solar + window cleaning. Upload 10 photos. Set 5 suburbs.
4
This week — Missed call system live30-second automated text to every missed call.
5
Next week — Print flyers + door-knock system startsEvery job triggers 6 door-knocks. Referral offer on every flyer.
6
Next week — First solar referrals activatedWarm referrals through Nick's solar network.